A focus on crisis management, resilience and crisis communications

In the last two years the UK hospitality sector has endured an unprecedented number of crises from terror attacks, to cyber crime and a deepening staff shortage due to the uncertainty around Brexit. Yet hotels continue to thrive by exciting and delighting guests with evermore targeted and quirky concepts. The 2017 Hotel Forum will focus on how hoteliers can manage crisis situations to remain resilient and profitable.

The Hotel Forum is a must-attend event for any hotel manager or aspiring hotel manager keen to develop their business and their own skill set. Tickets are limited so please book now.

A unique agenda

We strive to make the Hotel Forum more intimate and interactive than a traditional conference.  In addition to keynote presentations from thought leaders, we like to blend interactive panel debates, questions from the audience and lots of time for networking. Our speakers are not just experts, they're also real hoteliers who understand the reality of hotel operations today.

Hotel Forum agenda

Registration and coffee
Keynote: Hotelier Gary Neville

Former Manchester United and England footballer turned hotelier Gary Neville shares his experience of launching Hotel Football and the challenges he is currently facing in developing two city center hotels in Manchester.

GG Hospitality
Hotel performance
Russell Kett from HVS explores the current performance of the hotel sector and provides a forecast for 2018.
London office of HVS
MICE innovation
Conferences and meeting rooms are a large revenue channel for hotels, but have for the most part required an offline, lengthy and low-converting manual process. Felix Undeutsch will explain how it’s possible to automate both the meeting room and associated group lodging bookings process.
Head of MICE & Groups
Guaranteeing guest safety in uncertain times

Sgt Craig McMahon, head of business engagement and hotel liaison for City of Westminster Police and Darren Carter, group security director of Edwardian Hotels and chairman of the Institute of Hotel Security Management discuss terrorism awareness and what businesses can do to minimise risk and maximise staff/guest safety.

Head of Group Security
Edwardian Hotels London
Business Engagement & Hotel Liaison
City of Westminster Police
Adopt a School

Sara Jayne-Stanes, chief executive of the Royal Academy of Culinary Arts gives an insight into the importance of hotels working with Adopt a School. She will be joined by Tom Ross, operations director of Home Grown Hotels, operator of the Pig, who will speak about why the company is proud to play its part in the charity.

Chief Executive
Royal Academy of Culinary Arts
Group Operations Director
Home Grown Hotels
Panel: Recruitment & retention

Given that continuity of service is vital for the guest experience and to ensure a safe-running operation, how should the industry tackle the perennial issue of recruitment as we hurtle toward Brexit? Our experts will address the challenges and explore how the industry might increase the profile of hospitality as a viable career option among parents and schools.

Managing Director
Rudding Park
Edge Hotel School
Talent, Learning and Development Manager
London Edition
Group Operations Director
Home Grown Hotels
Lunch & Networking
Creating iconic hotels

David Taylor COO of Principal, the new brand of UK-wide urban lifestyle hotel brand.  A look at the creative and operational challenges involved in breathing new life into iconic, city centre hotels so that they appeal to 21st century guests. 

Chief Operating Officer
The anatomy of a crisis

Government emergency response committee member (COBRA) and mayoral advisor Bernard Donoghue will explain how a crisis can unfold and what hospitality businesses can do to deal with the unexpected, including:

  • What happens in government circles when a crisis occurs and how TIER (the Tourism Industry Emergency Response group) works with hospitality
  • The effect that terrorism and security concerns had on visitor attractions this summer. Who stayed away, which groups weren’t affected, and the lessons learnt.
  • Top five tips for communications in a crisis.
Panel: Dealing with unexpected events

Leading operators discuss the unforeseen business challenges they have encountered and how they dealt with them. This session will include best practice advice on dealing with fire, illness and terrorism.

  • Staff training
  • Comms strategy (out of hours, de-cenralised etc).
  • Disaster Recovery
  • Staff communication
  • Reputation management
Regional General Manager
Andrew Brownsword Hotels
General Manager
The Lowry Hotel